To be successful in tourism, an area must set itself apart from the many other communities offering similar activities and attractions.  That art of differentiation helps create a unique image.

This Tourism Branding Development and Marketing Plan outlines a specific course of inter-related actions to create that unique image by implementing a comprehensive "Lake Sports" branding program in the community.

This is the completed plan and is a working document.  Please be patient while downloading as the total file size is large (13.2 Megabytes).

In June of 2006, a Tourism Assessment of Moses Lake was conducted and presented in a two-hour workshop.  A "Tourism Assessment" is a process in which the area is looked at from the eyes of a visitor.  No prior research was facilitated, no community representatives were contacted except to set up the project, and the town and surrounding area was "secretly shopped."